UX/UI Audit

When you want to find ways for your website or store to have better conversions. When your website or ecommerce site is not bringing in the expected number of inquiries or purchases, a UX/UI audit is essential. A well-conducted audit is, together with data analytics, the foundation to improve User Experience and Search Experience Optimization, which can result in significant increases in sales conversions. Thus, an audit is an apt investment in increasing online sales.

We perform UX/UI audits at Brandma by combining the method of basic heuristics and a proprietary approach to the study of brand consistency. Thus, we verify both the website or online store as a tool but also as an element of consistent communication of your company’s image.

1. Target Group and Goal Analysis: 
We start by understanding your users and the goals they want to achieve by using your site.
2. System Condition Assessment: 
We examine the usability, navigability and aesthetics of the current interface, focusing on identifying areas for improvement.
3. Content Study: We analyze your site’s content for consistency and relevance to your target audience, along with an SEO assessment.
4. Report and Recommendations: Based on the analysis, we create a report with recommendations for modifications in design, content, site structure and other UX/UI areas.

You will receive a comprehensive audit report with clear conclusions and specific recommendations for changes. These will be practical solutions, ready to implement, aimed at increasing the usability and effectiveness of your site. The report will take into account both technical, aesthetic and communication aspects, providing a comprehensive look at opportunities to improve your website.