Logo & Brandbook

When you start a company often your concept is just developing. Its startup is focused on a product or service and you are cautious about branding expenses.
What when your products/services mature and your company wants to grow or is already growing? Ad hoc marketing efforts are less effective. You notice that competitors with more recognizable brands are still ahead. You start looking to stand out from the competition and build a recognizable brand. Perhaps also, refresh your image and align it with the product you have already developed.

Do we start right away with designing a new logo? We will first check if it will be beneficial for you. You may find that your current logo will suffice, but will need to develop a consistent brandbook systematics. Maybe you will need to refresh it or even change it. This is worth analyzing from many aspects. The key will be that ultimately, at all points of contact with your brand, the branding should clearly reflect the values, character and messages of the company, and the potential change should be well thought out and well communicated.
Once we have identified the goals and actions needed, we define the necessary messages in a Value Based Brand™ model – building the brand based on its values.
We begin the design process by gathering inspiration and determining the messages, values, and character that the mark or graphic identity is meant to convey.
The design process includes the preparation of the mark or mark systematics in the case of multibrands, as well as a set of brand materials, their key visuals.
The process of preparing a good systematic of the mark is also to think about it in terms of media, touchpoints that will require their application. We will prepare a brandbook systematics prepared for practical aspects: proven application techniques, legibility, properly defined color systems, thought out in terms of digital and physical materials.

The complete package we will give you will include:
👉 a coherent and easy-to-use manual of your Corporate Identity, which we call the Brandbook, describing the applications & key visuals
👉 a package of executables & open files in all the formats you need
👉 copyrights for all projects created