Branding: 5 key reasons why brands lose customers
Have you ever wondered why some brands that you used to be loyal to suddenly lose their appeal?
Read our thoughts on branding, web design, and more.
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Brand building: Do values play a key role in market success?
Today's business environment is characterised by competition rarely seen before on this scale, dynamic technological change and rising customer expectations.
The logo, a little icing on the branding cake
So small and everyone is talking about it - perhaps the most important after all?
Branding: The evolution of automotive brand branding
Recently, we have seen some very interesting changes in the approach to branding in the automotive industry. From simple, minimalist logos to bold experiments with colours and textures. This stirs up considerable emotions among supporters, sometimes opponents, of a given brand.