Visual identity

Your branding is already developed and you’re happy with it, but subsequent campaigns, products or new services require a separate line of communication? Then dedicated visual campaigns or visual identities will be a great tool to help you achieve your goals.

We start by preparing a brief with you, which includes: getting to know your brand, the objectives of implementing key visuals, audience, determine the message to carry,
technical requirements, schedule and budget, as well as people who will be in the project team.
We will determine if and what data we can use in its preparation,
We will prepare a kick-off containing confirmation with you of our correct interpretation of the brief, and we will present visual and communication inspirations in order to find the right aesthetic direction of Key Visual design as soon as possible.
We will show you the concept, work through questions, comments, changes together and transfer the developed visual identity to the forms indicated in the brief

A well-thought-out, easy-to-use and effective communication Key Visual that will help you achieve your goals. As part of the development you will receive:

👉 Functional description of the Key Visual – what is the concept of the message, the structure and arrangement of the elements, their proportions and relationships,

👉 Typographies – if fonts separate from the main Corporate Identity will be used for the Key Visuals. Licences and descriptions of the use of typography are an important element for the practical functioning of Key Visuals

👉 Colours – often a key element of Key Visuals, described and prepared for combining with texts, illustrations and photos, communicating different emotions and values.

👉 Illustrations and icons – unique icons, signs or illustrations that are part of the graphic theme.

👉 Photographs – coherent Key Visuals often include a particular style, characteristic or form of photo-editing of photographs presenting similar frames and a uniform style. Patterns and descriptions for the application of the theme, frames, filters or processing parameters are included in the developed Key Visual