31/03/2023 Brand Design Process: Is the Brief the Key to Success? What should a good brief contain? Why is it important? Is it effective? What does the concept of a target group entail? Who should be entrusted with its preparation? What tools should be used?
17/03/2023 Key Visual for Your Brand? Building a brand, or branding, involves many elements. Key visual is one of the most crucial parts of a cohesive visual identity...
27/09/2023 Visual miscommunication: why do you keep failing to achieve the results you want? A misidentification or misapplied visual communication can become very disruptive for your business. Sometimes this happens due to the ignorance of business owners who handle all marketing or branding activities on their own.
20/09/2023 The product is your best advertisement, marketing and branding are just tools The product is your best advertisement, marketing and branding are just tools, a label of association on the shelf of your customers' mind.
15/09/2023 Visual identification: Good Logo, what is it? Among the top 500 companies, over 60% use a combination logo that includes both a wordmark and an icon. The iconic Coca-Cola logo is recognized by over 90% of the world's population.
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