30/06/2023 Brand Archetypes: How to Define Your Brand? Today, we will delve into a topic that might resemble a journey through a mysterious forest, namely the discussion about brand archetypes.
09/06/2023 Rebranding: How to Implement? Today, we will talk about rebranding, more precisely about the process whose goal is to open new doors for the development of your brand. But that's not all; we will also find out how to communicate this to customers without losing their valuable trust.
27/09/2023 Visual miscommunication: why do you keep failing to achieve the results you want? A misidentification or misapplied visual communication can become very disruptive for your business. Sometimes this happens due to the ignorance of business owners who handle all marketing or branding activities on their own.
20/09/2023 The product is your best advertisement, marketing and branding are just tools The product is your best advertisement, marketing and branding are just tools, a label of association on the shelf of your customers' mind.
15/09/2023 Visual identification: Good Logo, what is it? Among the top 500 companies, over 60% use a combination logo that includes both a wordmark and an icon. The iconic Coca-Cola logo is recognized by over 90% of the world's population.
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